DESAIN KEMASAN SEKUNDER PADA PRODUK PROL TAPE DENGAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) (Studi Kasus di UD. Purnama Jati, Kabupaten Jember)

Packaging refers to an object protect and secure certain products within the package as well giving a particular image persuade customers. The research objectives were identify customers’ desires satisfaction levels prol tape product packaging using quality function deployment (QFD) method, designing packages, determining type of packaging, compressive strength universal testing machine (UTM). findings 4 important attributes found for secondary namely strength, appearance, price, protection. Based on attributes, researcher designed new RSC (regular slotted container) consisting two parts; BC flute outer B inner packaging. Meanwhile, old only consisted one part, According test results, has value 189.6 kgf with maximum stack number 40 stacks, 82.7 18 stacks.
 Keywords: tape, QFD